With the new year, we are introducing a new service, personal branding photography. The idea of personal branding began when Fast Company magazine ran a cover article called “The Brand Called You” by Tom Peters in 1997. So what is personal branding? Your personal brand is your reputation, which is defined by your character. Your personal brand is also your legacy; it’s the way others remember you through your actions, your expertise, and the emotional connections that you make. Your personal brand shows your authenticity from the inside out. (Chritton, Susan (2014-06-25). Personal Branding For Dummies. Jeff Bezos, founder and CEO of Amazon, once said, “Your brand is what people say about you when you are not in the room”.
While it’s impossible to control what others say about you, it’s imperative you guide it. Your personal brand is something you can consciously manage. You manage your personal brand by putting out into the world what you wish to be known for. Said another way, you are what you do. What I see of you is what I believe you are. Thoughts become things. What do you want to be known for? This is you defining your personal brand. Once you’ve defined your personal brand, how do you show it? This is where your personal branding photo shoot comes into play. When you hear coaches and marketers talk about “being seen” or gaining more visibility, a big part of that is the actual images.